Aviation Today Launches Contextual Online Editorial Content

Washington, DC(PRWEB) April 11, 2008 -- Aviation Today, a leading website serving the aviation community, announces the launch of Market Leaders, a new highly targeted advertising opportunity on www.AviationToday.com.

Market Leaders is powered by Firstlight? technology which displays links to individual sponsors' marketing materials next to contextually related aviation editorial content on Aviation Today's website. Whenever a visitor requests an article topic in the Aviation Today search engine, he or she gets immediate access to the most pertinent content from sponsors on that article's topic.

John Persinos, publisher and editorial director of Aviation Today, emphasized the benefits that Market Leaders offers participating sponsors.

"Market Leaders gives sponsor companies the latest emedia tools to communicate to a narrow, tightly focused niche within Aviation Today's audience," Persinos explained. "Our audience of 130,000 visitors per month is made up of key decision makers and influencers in every conceivable aviation niche."

Market Leaders falls under the category of "contextual advertising", whereby sponsors' content is delivered to visitors who have already expressed interest in a certain topic by their choice of keywords to view a related article. "It's also important to note that sponsors get the benefit of having their materials directly associated with Aviation Today's trusted brand name and the site's highly credible editorial coverage," Persinos added.

Market Leaders pulls the most relevant and important materials from a sponsor's website and displays this information alongside Aviation Today articles as related links. Once a user clicks on a link, he or she is navigated to the sponsor company's own pages within the Aviation Today website. Sponsors review and approve the content before it is posted and can have the materials updated and changed monthly. Market Leaders sponsors also receive comprehensive reports on campaign metrics, such as impressions and content page views.

About Firstlight?

Firstlight E|R|A? (Editorial Related Advertising) is the only white label contextual advertising solution for B2B, consumer and newspaper publishers today, which gives publishers the ability to control the advertising relationship with their customers and prospects. To learn more about Firstlight go to www.firstlightera.com.

CONTACT:

John Persinos

Publisher/Editorial Director

Aviation Today

jpersinos @ accessintel.com

301-385-7211

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